Raised in the city of Toronto, SirG carved his trail in the Toronto music scene with an unbreakable work ethic and an ear for hip-hop, trap, and rap. Beginning with casual beat experimentation based on their idols Dr. Dre and Murda Beatz, it soon turned into a full-fledged lockdown pandemic obsession. While the rest of us were glued to our screens, SirG dedicated himself to his craft, cranking out 3–5 beats a day. He got placements and made a name for himself as a workhorse producer for artists looking for quality and consistency.
It’s not only SirG’s production skills that make him unique—it’s his work ethic and entrepreneurial drive. “I can’t even relax,” he confesses. “Always gotta be grinding in some way to get where I need to get.” That constant grind extends beyond making beats. SirG’s wide-ranging expertise in the music business—from deal-making to image-branding—has helped his own career. It has also helped the careers of the artists he collaborates with. He hints that giving more formal mentorship might be in the cards if there’s sufficient interest in it.
Rather than keeping up with trends, SirG does good-vibes music that packs. “I’m not doing different just to be different. I just do music that makes people nod their heads.” His straightforward yet real approach to music has earned him loyal collaborators like 33 Wavyy, ReezyFN, and Big3guapo. He has dropped singles with them like “25 To Life” with 96. These singles have reached half a million streams. His single “On My Own” with Tafia (signed to Meek Mill) is a personal favorite.
Not every experience in the business has been a breeze. Unpaid beats and broken promises are all included with the package. But SirG is not swayed. “I’m not doing it for the money alone. I just want to make great music with people who share my energy.” His biggest frustration? When great songs never see the light of day and are never seen.
His goals are evolving. Much of his promotion has traditionally come through his collaborators. He’s now pushing to build his own brand. He wants to step out from behind the curtain. Artists like Kodak Black and Hotboii are at the top of his dream collaboration list. He says confidently, “I’m gonna make it happen no matter how long it takes.” His admiration also extends to fellow Canadian Murda Beatz, whose journey he’s studied closely.
Asked what he could have done with the benefit of hindsight, SirG points to the importance of investing value. He stresses the need to comprehend the business. “We’re not in the ’90s anymore. You can’t just drop songs and wait. You have to be your own label first.” He makes a passionate plea for artists to educate themselves in funding, write-offs, and networking. These are skill sets many neglect to their own detriment. “Honestly, I should push this agenda more. It’s borderline frustrating watching talent go to waste.”
SirG’s own name is semantically based. He is named after the King Arthur knight Sir Gawain. Sir Gawain’s ethos—honor, loyalty, and perseverance—is upheld by him. His vision is driven by these characteristics. He is a producer who believes in artists, focuses on the success of a whole project, and keeps gathering steam.
Looking ahead, SirG plans to expand his network, get more exposure, and continue releasing music that motivates. “I’m grateful and humble for where I’m at, but certain of where I’m headed,” he states. “The ride’s only just beginning.”
And as for the decade that gets him pumped up? “2016 was the craziest year—Kodak, 21 Savage, Lil Uzi, Migos… That XXL cypher still gets me hyped. That moment flipped a switch.”
One thing’s for sure—SirG ain’t holding nothing back anytime soon. Raw emotion, a sharp intellect, and slapping beats, he’s making a lane for himself in today’s music scene.
Want to know more about SirG? Follow his Instagram found HERE!
Find and cop some beats made by SirG’s HERE!
Sonus Magazine 