FTN’s July 26 Showcase Will Amplify Toronto’s Underground Music Scene — Not Just The Numbers

On July 26, Toronto’s music scene will shine again. It will be lit by the unapologetically raw and artist-first energy of FuckTheNumbers (FTN). FTN’s upcoming live showcase is designed to uplift creators who care more about craft than clout. It will serve as both a launchpad and a community anchor for underground talent. Their approachContinue reading “FTN’s July 26 Showcase Will Amplify Toronto’s Underground Music Scene — Not Just The Numbers”

The Risks of Universal Music’s Downtown Purchase

Universal Music Group’s upcoming $775 million purchase of Downtown Music Holdings  is more than just a news headline. It’s a possible tipping point for the music business as a whole. Let me explain that. This isn’t a shift that will occur for the benefit of the music world. Behind the veil of corporate cooperation, there are more nefarious issues. It is stealthy consolidation of the very basis of independent music on the planet. Artists, labels, and platforms are constructed on open, neutral foundations. For them, this structure will have chilling consequences. Downtown is not a typical label; it’s a multi- faceted service engine propelling much of global independent terrain. Downtown supports many hundreds of thousands of creators. They do notContinue reading “The Risks of Universal Music’s Downtown Purchase”

Exclusive Interview with SirG: Toronto’s Invincible Architect of Hip-Hop Sound

Raised in the city of Toronto, SirG carved his trail in the Toronto music scene with an unbreakable work ethic and an ear for hip-hop, trap, and rap. Beginning with casual beat experimentation based on their idols Dr. Dre and Murda Beatz, it soon turned into a full-fledged lockdown pandemic obsession. While the rest ofContinue reading “Exclusive Interview with SirG: Toronto’s Invincible Architect of Hip-Hop Sound”