Tag Archives: marketing

How Aesthetics Records Is Transforming Artist Promotion in Toronto

An article about a music marketing agency/record label that specializes in playlisting and ad-spend.

SiriusXM’s High-Stakes Move to Ad-Supported Sound: Growth Play or Brand Risk?

SiriusXM, a commercially-free refuge for on-car radio listeners for decades, is fundamentally changing. Per CNBC, the company is launching a streaming subscription supported by ads. This is an effort to attract more listeners. They aim to compete against a market dominated by Spotify, YouTube, and TikTok-driven audio listening. This change represents a strategic break withContinue reading “SiriusXM’s High-Stakes Move to Ad-Supported Sound: Growth Play or Brand Risk?”