Behind the Kiss Cam: Executive Affair Riles Interest Following Coldplay Concert Clip

We live in an era when private moments are bound to become public spectacles. There was a recent viral episode of a Kiss Cam at a Coldplay concert. It has caused far more than eye-rolling amusement. Instead, it has sparked an ongoing corporate scandal involving two high-ranking executives. On the show, the New York PostContinue reading “Behind the Kiss Cam: Executive Affair Riles Interest Following Coldplay Concert Clip”

Toronto’s Second Son “WishGxd” Unleashes Electrifying New Single “X Rated”

Toronto’s underground music scene has birthed a multitude of genre-bending talents. Few have carved out a lane as distinct as WishGxd. The rising artist is known for his melodic grit. His sonics are emotionally charged. He has just dropped his latest single, “X Rated”. It’s a bold step ahead in his ever-evolving soundscape. From theContinue reading “Toronto’s Second Son “WishGxd” Unleashes Electrifying New Single “X Rated””

The Risks of Universal Music’s Downtown Purchase

Universal Music Group’s upcoming $775 million purchase of Downtown Music Holdings  is more than just a news headline. It’s a possible tipping point for the music business as a whole. Let me explain that. This isn’t a shift that will occur for the benefit of the music world. Behind the veil of corporate cooperation, there are more nefarious issues. It is stealthy consolidation of the very basis of independent music on the planet. Artists, labels, and platforms are constructed on open, neutral foundations. For them, this structure will have chilling consequences. Downtown is not a typical label; it’s a multi- faceted service engine propelling much of global independent terrain. Downtown supports many hundreds of thousands of creators. They do notContinue reading “The Risks of Universal Music’s Downtown Purchase”

Exclusive Interview with SirG: Toronto’s Invincible Architect of Hip-Hop Sound

Raised in the city of Toronto, SirG carved his trail in the Toronto music scene with an unbreakable work ethic and an ear for hip-hop, trap, and rap. Beginning with casual beat experimentation based on their idols Dr. Dre and Murda Beatz, it soon turned into a full-fledged lockdown pandemic obsession. While the rest ofContinue reading “Exclusive Interview with SirG: Toronto’s Invincible Architect of Hip-Hop Sound”

The Spotify Payout Boom Isn’t All That: Why the Royalty System Still Needs Reform

Artists face unique challenges in the current music landscape. Streaming services dominate music consumption. While growth numbers soar, the reality of earning paltry royalties remains harsh. A recent article in CBC breaks down Spotify’s self-reported success. In 2024, Canadian artists earned nearly $460 million in royalties on the platform. A whopping 92% of that amountContinue reading “The Spotify Payout Boom Isn’t All That: Why the Royalty System Still Needs Reform”

Louisiana’s Musical Innnovator — introducing Saiko!

A Louisiana artist has steadily been picking up steam. Recently, he dropped his song “Tell Your Lies” on Soundcloud. It is also available on Youtube and other major streaming platforms! Saiko! is not just another name in Louisiana’s music scene. He’s a rapper with a sound crafted to tell a story. Starting his creative journey atContinue reading “Louisiana’s Musical Innnovator — introducing Saiko!”

Discover Brenae: A New Voice in Melodic Trap

Chelsey Walker, known to fans as “Brenae“. She is making waves in the music world with her unique sound. Her captivating performances amplify her impact. Hailing from Columbus, Georgia, Brenae has carved out a niche with her self-described “melodic trap” or “skating rink music.” Her tracks are filled with rhythmic phrases. These phrases are perfectContinue reading “Discover Brenae: A New Voice in Melodic Trap”

Yantee: The Independent Artist Redefining Modern Music

The Rise of Yantee: A Self-Made Artist Defining His Own Sound A young artist quietly nurtured a dream in the heart of Seattle, Washington. This dream would one day take him to stages far beyond his hometown. Anthony Posadas, who is now better known by his stage name Yantee, grew up in the Pacific Northwest.Continue reading “Yantee: The Independent Artist Redefining Modern Music”

Unforgettable by DatKidGino: A Fresh And Distinct Sound Experience

Within a few short weeks of dropping his underground hit track “Diamond,” which cleverly samples Rihanna’s iconic song “Diamonds,” the young up-and-coming artist from Lawrence Avenue East in Toronto is back with another captivating release titled “Unforgettable.” Gino’s knack for blending familiar hits with his own unique flair is clear once again. By sampling FrenchContinue reading “Unforgettable by DatKidGino: A Fresh And Distinct Sound Experience”

How Drexz Captivated Toronto’s Underground Hip-Hop Scene

When Hell Upside Down’s upcoming rapper Drexz was unexpectedly slotted into the opening lineup on Kill Katalyst to set the stage for a fellow rising artist in Swapa, he recognized it as a rare and precious chance to amplify his presence. in Toronto’s growing underground hip-hop community. What started as a mere opportunity for exposureContinue reading “How Drexz Captivated Toronto’s Underground Hip-Hop Scene”